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Main Street Perks Up While Housing Stays Stuck: Two Economies in One Morning

Small business optimism hit its highest level in nearly a year with hiring plans at a 2022 high, even as existing home sales slipped again — a split screen that captures the economy's uneven footing.
Main Street Perks Up While Housing Stays Stuck: Two Economies in One Morning

Tuesday's economic calendar told two very different stories about the U.S. economy. On one screen, small business owners reported their sunniest outlook in nearly a year; on the other, the housing market logged another month of grinding weakness under the weight of elevated borrowing costs. Together, the releases sketch an economy that is neither accelerating nor buckling — just increasingly uneven.

The upbeat half came from the National Federation of Independent Business, whose Small Business Optimism Index rose 2.4 points in July to 99.8 — above its 52-year average of 98.0 and the highest reading since August 2025, according to the NFIB's release. The striking detail was labor demand: a net 20% of owners said they plan to create new jobs over the next three months, a nine-point jump and the strongest hiring intention since October 2022. Capital spending plans firmed as well, with 25% of owners planning outlays in the next six months, the highest share since December 2024.

"Small business optimism rose again in July, with a significant increase in owners expecting to hire, accompanied by an improvement in plans to make capital expenditures," NFIB chief economist Bill Dunkelberg said in the release. Notably, the share of owners citing inflation as their top problem fell seven points to 14% — the first decline this year — while labor quality and availability took over as the leading concern at 27%, and 36% of firms reported unfilled job openings.

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The survey's optimism is not unqualified. The NFIB's uncertainty index rose two points to 91, far above its historical average of 68, and a net 7% of owners expect higher real sales volumes, down two points from June. Still, the report lands as a genuine counterweight to July's payrolls contraction: the businesses that employ nearly half of America's private workforce say they want to hire at a pace not seen in almost four years, even as the official jobs count went backward.

Housing supplied the sobering half of the morning. Existing home sales declined 1.7% from June to a seasonally adjusted annual rate of 4.06 million units, roughly in line with the 4.05 million consensus, according to Investrade's summary of the release. The median existing home price rose 2.0% from a year earlier to $434,100, while inventory stood at 1.54 million units, or 4.6 months of supply — a market where affordability, not availability, remains the binding constraint.

The through-line between the two reports is the cost of money. The 10-year Treasury yield hovered near 4.68% Tuesday, per Investrade, keeping mortgage rates elevated and rate-sensitive sectors like housing pinned down, even as Main Street sentiment improves on hopes that inflation pressure is finally easing from the top of owners' worry lists.

For the Federal Reserve, the split screen is the message. A central bank weighing a September decision that markets price as a coin flip now confronts small businesses planning to hire aggressively, a payrolls report that went negative, and a housing market still waiting for relief. Wednesday's consumer price data will determine which of Tuesday's two economies the Fed chooses to believe.

Sources & further reading

This article is for general information only and is not investment advice. Figures are as reported by the cited sources at time of writing.
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